I’m Guljana Lateef Firdausi—an engineer-turned-banker-turned-designer who now crafts digital experiences through software, websites, and apps. My journey has been anything but conventional, but each phase has shaped the way I approach design and problem-solving today.

With an analytical foundation in engineering, a strategic mindset from banking, and a deep passion for design and illustration, I bring a unique blend of structure and creativity to every project. My work isn’t just about aesthetics—it’s about building functional, intuitive, and scalable digital solutions that help businesses automate, innovate, and grow.

I work with startups, corporates, and industries to help them simplify, scale, and stay ahead in an increasingly digital world. Whether it's building a custom software solution, designing an intuitive website or app, or creating a brand identity that speaks to the right audience, I focus on blending technology with design to make businesses run smarter.

I don’t believe in one-size-fits-all solutions—every project is a collaboration, and every business has a unique story. My job is to bring that story to life through smart, thoughtful design and technology.